理论建设

抖音作为短视频应用市场新兴的媒介,近年来在农村地区不断兴起,成为农民获取信息、满足精神文化需求的重要途径。在农村应对重大疫情的过程中,抖音所包含的疫情信息传播价值、防疫宣传教育价值和舆论引导价值逐渐凸显出来,成为助力农村地区防疫宣传工作的重要力量。通过完善抖音的信息核验机制、提升官方抖音号的覆盖率和亲和力,可进一步发掘抖音在应对重大疫情中的舆论宣传作用,提高农村地区防疫宣传工作的有效性。

Tiktok, as a new media in the short video application market, has been rising in rural areas in recent years, and has become an important way for farmers to get information and meet the needs of spiritual culture. In the process of responding to major epidemic in rural areas, its information dissemination value, epidemic prevention publicity and education value and public opinion guidance value of epidemic information are gradually highlighted, which has become an important force to help the epidemic prevention publicity in rural areas. By improving Tiktok's information verification mechanism, improving official account's coverage and affinity, we can further explore its value in public opinion propaganda in response to major epidemics, and improve the effectiveness of epidemic prevention propaganda in rural areas.