理论建设

社交型消费是研究青年在城市空间消费中进行社会互动的关键切口。青年通过在城市节日场景中购买、分享商品或志愿服务，构建起以自我为中心、以关系为表征的社交网络，以此实现情感链接、身份认同和群体归属。以“汉堡节全国巡展”为透视基点，当代青年城市节日消费呈现出“生人社会”的情感维系、“消费社会”的意义制造以及“媒介社会”的人设塑造等多维图景。在多重作用力的协同运作下，消费主义的商业陷阱、理性消费的观念缺失和信息茧房的认知遮蔽等现实症候日渐凸显。为此，要优化消费场景，建构新消费生态；培育新消费理念，重构新消费文化；增强协同共识，创造新消费价值。

Social-oriented consumption is a key entry point for studying young people's social interactions in urban spatial consumption. By purchasing and sharing goods or volunteering in urban festival settings, young people construct a self-centered social network characterized by relationships, thereby achieving emotional connection, identity recognition, and group belonging. With the "Hamburger Festival National Tour" as an analytical starting point, the urban festival consumption for young people nowadays presents a multi-dimensional landscape characterized by emotional bonding in a "society of strangers", meaning-making in a "consumer society",and persona construction in a "media society". Under the synergistic operation of multiple forces, practical symptoms such as the commercial trap of consumerism, the lack of rational consumption concepts, and the cognitive occlusion of information cocoons have become increasingly prominent. Therefore, we should optimize consumption scenarios to construct a new consumption ecosystem, cultivate new consumption concepts to reshape a new consumption culture, and enhance collaborative consensus to create new consumption value.